Charlie brings over two years of hands-on content creation experience to the table, specializing in user-generated content and strategic creative development for more than 150 + brands across paid social channels. Her skill set encompasses advanced video editing, creative conceptualization, compelling script development, and polished final deliverables. She bridges the gap between performance analytics and brand objectives, developing tailored strategies that translate data into tangible results while keeping every project grounded and executable.

Charlie's process covers the full creative lifecycle from initial concept development and storyboarding through scriptwriting, UGC production, conversion-focused editing techniques, and detailed performance reviews. Her strategic approach ensures that every piece of content incorporates proven industry standards while remaining engaging and designed to drive conversions. Her mission is to collaborate with businesses on paid media initiatives, helping boost conversion rates through strategic, high impact short form video content and thoughtful social media planning.